Defining your target audience is crucial if you are considering any way of measuring success inside your business. A good foundation for the business mandates that among the first things – otherwise The very first factor you must do would be to – DEFINE YOUR Target Audience!
In laymen’s terms, which means you have to determine who your typical customer is, and style your marketing to achieve individuals people. If you can’t achieve this, you are marketing efforts is going to be like tumbleweeds – moving around aimlessly in whatever direction the wind blows them.
Defining Means Being More Specific
At one time when business proprietors would say such things as “I am marketing our products/services to individuals between 21 and 59.” That’s great if you feel every 21 – 59 years old available tends to buy of your stuff, but that is simply not reality.
Nowadays, age does not mean what previously. I am sure you’ve probably heard the old saying “60 may be the new 40” (or some variation of this). That’s most evident today. Generational marketing, defines consumers not merely by their ages, but additionally uses social, economic, demographic and mental factors, that provide marketers a far more accurate picture of this target consumer.
Generational marketing is only the beginning with regards to defining your target audience. I recommend you to read dean graziosi inner circle guides to learn more about these.